My three essays of New Media analysis are
respectively about the transaction rate of social media marketing, RTB
advertising and online music in China. I went through a tough process to choose
my topics. Because nowadays speaking of the Internet industry, there are
countless heated themes. During this process I catched a glimpse of several new
concepts that people discuss about fervently, such as the Internet of things,
big data and social media marketing. In order to clarify the concepts that I
write about in my essays, I also went through lots of related articles.
However, I find that although most of the articles include very detailed data
and complicated charts, they can only be called reports but not analysis. That
is why I find writing new media analysis so difficult, because you not only
need to explain what can you find from the data, but also have to give
suggestions about what to do next. This requires the writer to understand the
whole picture of the Internet industry and also to be expert in the specific
aspect that he is writing about. Although the essays I write are still pretty
shallow, I have got the idea about what kind of analysis I would like to see as
a reader.
Talking
about promoting and articles, I tried to share my articles to the social media
such as Weibo and Wechat but find that people rarely click to check the whole
article. However, I find it rather difficult to attract people to read what I
have written. I think one of the reasons is that nowadays, people’s attention
span is unprecedentedly short, and most of them are usually attracted by the
amazing pictures and entertaining news.
Therefore,
after this practice I come up with several thoughts about how to promote the
writings and ideas. Firstly, while the logical of the writing has to be clear,
it is better to adopt a lively style, because nowadays nobody is willing to
read a long and dull article. This requires the blogger to clarify the concepts
and systems first and then explain all the things in a simple way to the
readers. Secondly, it is very important to choose an attractive topic and a
special angel, because there are too many columns and blogs writing about
Internet analysis. You cannot stand out unless all of this uniqueness could be
concluded as an interesting title to catch people’s eye immediately. At last,
sharing the articles by social media is an efficient way to spread what you
have written about. One of the keys for successfully promoting is to find the
tipping point. That means firstly you have to share your article to a person
who has strong social network and significant influence upon others, so that
more and more people can help share your ideas.
